In one of our first meetings with the Director and Deputy Director of the Department of Design and Construction, we were talking about opening up data from their department. We ran into skepticism and curiosity about how Open Data can be beneficial. We gave them the pothole example saying that citizens complain about potholes all the time but if you open up the data about where they are and the individual citizen can see that there are thousands of potholes, it creates awareness that there are many problems to fix in addition to "their pothole." At this point in the meeting, the Deputy Director leans back in his chair and thoughtfully says the word "Transparency." It was as if he'd heard the word before and in that moment had a better understanding of what it meant.